Display Marketing

Display Advertising targets potential customers by displaying relevant ads on websites where they are most likely to click and convert.

In a world where banners and display advertising have taken over many websites, news syndicates and mobile apps, it takes a dedicated team of expert display managers to make sure your ads are effective. With all the clutter in the display network, Dealer Digital Group can help you plan when, how, and where to use your display to get the most bang for your buck.

The main purpose for Display Advertising is to build awareness of your brand or product. For example, if you are launching a new product, introducing new special pricing, or have a clear message that your audience would want to hear, the Display Network is a cost-effective solution to make sure that your business stays on the consumers mind.

What Makes Us Better

We take a strategy-first approach to online media planning and buying. As part of the process, we conduct client discovery sessions to understand your business, industry, target audience and your competitors. We also conduct secondary research to review all brand knowledge available.

As part of our media and planning strategy we select ad networks that best match the clients needs. Display ad networks deliver ads to the most targeted and qualified audiences across a myriad of sites and include optimization of each campaign’s objective – from leads to sales to brand awareness to returning site visitors via re-marketing.

Benefits of Display Network Advertising

Using the most powerful targeting technology, Dealer Digital Group is able to utilize display advertising to drive traffic more effectively than any other advertising platform. Our ability to target by location, IP address, Audience Retargeting, and more help grow your business and increase potential sales.

Keyword Targeting

Contextual keyword targeting allows your display ads to be served on millions of sites catered to what the user searches on Google. No matter what market you are in, you can be sure that your ads will be served to people in your market that have shown interest in products such as yours.

Keyword targeting enables you to:

  • Target potential consumers that are interested in products like yours.
  • Structure your budgets and optimize your campaigns to best reach potential customers.
  • Complete your branding circle with remarketing, exclusion controls, and other targeting tools.
  • Secure your brand and monitor your ads to make sure you only appear next to desirable content.

    Audience Targeting

    Capture the attention of a specific type of consumers without the risk of buying wrong keywords or wasting spend. Audience targeting can help maximize your budget and ensure that your ads are being shown to relevant consumers. Pick the topic you wish for your ads to display on (travel, automotive, entertainment, etc..) and let Google display your ads on the sites most related to your topic. It will allow you to reach a variety of websites in your niche, without having to target them individually.

    Audience targeting enables you to:

    • Get exposure on relevant websites without having to target them specifically.
    • Match ads to people who are interested in what you are selling.
    • Achieve low CPM and complete brand exposure across your market.

      Dealer Digital Group put together a strategy that increased our website leads by 55% and increased cars sold by 30% in the first three months.

      Russ Ward

      VP, Nissan Dealer

      They are very knowledgeable. I love the approach they bring to problems. I have always felt that the people at Dealer Digital Group are a part of our award winning team.

      Kim Goebel

      GM, Chevrolet Buick GMC Dealer

      Make a difference with your advertising