Display Marketing

Display Advertising targeting new customers by showing relevant ads on website where they are most likely to click and convert.

In a world where banners and display advertising take over most website, news syndicates and mobile apps, it takes a dedicated team of skilled display managers to make sure your ads are effective. With all of the clutter in the display network, Dealer Digital Group can help you sort out when, how, and where to use display to get the most you can out of it.

Displays main purpose is for building awareness in your brand or product. For example, if you are launching a new product, introducing new special pricing, or have a clear message that your audience would want to hear, the Display Network is a cost effective solution to make sure that your business stays on the consumers mind.

What Makes Us Better

We take a strategy-first approach to online media planning and buying. As part of our process, we conduct client discovery sessions to understand your business, industry, competitors, and target audience. We also conduct secondary research and review all available brand knowledge.

We select ad networks as part of our media strategy and planning recommendations. Display ad networks deliver ads to the most targeted and qualified audiences across a myriad of sites and include optimization of each campaign’s particular objective – from leads to sales to brand awareness to returning site visitors via re-marketing.

Benefits of Display Network Advertising

Using the most powerful targeting technology, Dealer Digital Group is able to utilize display advertising to drive traffic more effectively than any other advertising platform. Our ability to target by location, IP address, Audience Retargeting, and more help grow your business and increase sales potential.

Keyword Targeting

Contextual keyword targeting allows your display ads to be served on millions of sites catered to what the user searches on Google. No matter what market you are in, you can be sure that your ads will be served to people in your market and interested in your product.

Keyword targeting enables you to:

  • Target potential consumers that are interested in your product.
  • Structure your budgets and optimize your campaigns to reach the best customers.
  • Complete your branding circle with remarketing, exclusion controls, and other targeting tools.
  • Secure your brand and monitor your ads to make sure you only appear next to desirable content.

Audience Targeting

If you want to capture the attention of a specific type of person but do not want to risk buying wrong keywords or wasting spend, audience targeting can help maximize your budget and be sure that your ads are being shown to relevant consumers. Pick the topic you wish for your ads to display on (travel, automotive, entertainment, etc..) and let Google display your ads on the sites most related to your topic. It will allow you to reach a variety of website in your niche, without having to target them one by one.

Audience targeting enables you to:

  • Get exposure on relevant websites without having to target them specifically.
  • Match ads to people who are interested in what you are selling.
  • Achieve low CPM and complete brand exposure across your market.

Dealer Digital Group put together a strategy that increased our website leads by 55% and increased cars sold by 30% in the first three months.

Russ Ward

VP, Nissan Dealer

They are very knowledgeable. I love the approach they bring to problems. I have always felt that the people at Dealer Digital Group are a part of our award winning team.

Kim Goebel

GM, Chevrolet Buick GMC Dealer

Make a difference with your advertising