Paid Search Marketing

Grow your digital presence and increase website conversions with our targeted Google AdWords and Bing Ads campaigns.

Finding your personal market for your car dealership is a necessity with Pay Per Click (PPC) Advertising. As competitors use digital marketing to expand their presence into your area, it’s important to keep your market safe. A failure to use effective digital advertising will affect your website performance as well as your direct mail marketing efforts. PPC advertising can help you regain your market and improve your digital and print advertising across the board.

What Makes Us Better

At Dealer Digital Group, our Adwords Certified Account Managers believe that attention to detail and constant optimization are key to a successful Paid Search Marketing Campaign.

Each campaign has a marketing strategy fit to match the criteria of your potential customers. We specialize in Geo-targeting, demographic targeting, age, gender, income based, and much more. We then use your targeting criteria to create a compelling call to action and landing page that will generate leads and sales for your company.

Even after your campaigns have been built, your account manager will spend time analyzing your ads and split A/B testing them to make sure they are performing optimally. Our goal is to set your digital advertising up for success and generate quality leads that will increase sales.

Paid Search Advertising Platforms

There are multiple advertising platforms to show your ads through with Google being the largest. However, our team has had remarkable results with both Yahoo and Bing Advertising.

Google Paid Advertising

Google Adwords serves to over 1 Billion potential customers a day and that number is growing daily.

With Digital Marketing and search engine presence becoming essential to business growth, strong and efficient search campaigns are becoming a standard in online business development. Every online marketing plan should include some form of advertising with Google. Choosing not to compete on the worlds largest search platform is essentially giving your business to your competitors.

Bing & Yahoo Paid Advertising

While Google may make up the majority of search traffic, the other 20-30% of search engine traffic is Yahoo and Bing.

Because they work on different platforms and have completely different user criteria, search campaigns between search engines cannot be easily exported over. At Dealer Digital Group, we will create custom campaigns designed to perform well on their respective platforms which will help you reach your consumer on all levels. We will also provide custom tracking and analytics so you can see how each platform responds to your advertising.

Dealer Digital Group put together a strategy that increased our website leads by 55% and increased cars sold by 30% in the first three months.

Russ Ward

VP, Nissan Dealer

They are very knowledgeable. I love the approach they bring to problems. I have always felt that the people at Dealer Digital Group are a part of our award winning team.

Kim Goebel

GM, Chevrolet Buick GMC Dealer

Make a difference with your advertising